Monthly Archives: April 2017

Emergency Communications Planning – Your Emergency Preparedness Achilles Heel?

Do you have family and friends you care for? Or do you have other responsibilities, such as being involved in law enforcement, fire, medical, emergency communications, or any other emergency services? If so, please pay attention. Being able to use … Continue reading

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How to Write Marketing Communications Plans

Marketing Communications are “all strategies, tactics, and activities involved in getting the desired marketing messages to intended target markets, regardless of the media used” (MarcommWise, 2006). Tony Yeshin (1999) defines marketing communications as “the process by which a marketer develops … Continue reading

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The Bank Won’t Back Your Business Because You Don’t Have a Communications Plan

A Communications Plan? “What is that?” I hear you asking. What am I getting at? Every business has stakeholders. Having a communications plan is all about how you maintain a “conversation” with the various stakeholders in your business. “Stakeholders” is … Continue reading

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